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Technical Value vs Business Value: why engineers don't always know what's best for the customer

Engineers like to solve problems. Show me an excited engineer and I’ll show you a man with a...

The Forest and the Trees: selling the value of new concept products

New concept businesses can’t sell like others with more familiar products. Selling a pair of jeans...

5 Signs Your Marketing Language is Too Complicated

Sometimes selling a solution or product feels like you’re sitting on a goldmine, yet no-one around...

10 steps to better leadership I discovered by not knowing what I was doing

Leadership is a group effort that is marked by the risk of taking the first steps forward. To be an...

5 steps for marketers to personalize with ALL of their data

Why positive business leaders are healthy, wealthy and wise

Today’s visionaries have an obligation to lead and they feel it. They’re finding new paths for...