Blog
Sort by:
By Andrew McAvinchey | December 14, 2017
Technical Value vs Business Value: why engineers don't always know what's best for the customer
Engineers like to solve problems. Show me an excited engineer and I’ll show you a man with a...
By Andrew McAvinchey | December 10, 2017
The Forest and the Trees: selling the value of new concept products
New concept businesses can’t sell like others with more familiar products. Selling a pair of jeans...
By Andrew McAvinchey | December 7, 2017
5 Signs Your Marketing Language is Too Complicated
Sometimes selling a solution or product feels like you’re sitting on a goldmine, yet no-one around...
By Andrew McAvinchey | May 10, 2017
10 steps to better leadership I discovered by not knowing what I was doing
Leadership is a group effort that is marked by the risk of taking the first steps forward. To be an...
By Andrew McAvinchey | May 10, 2017
Why positive business leaders are healthy, wealthy and wise
Today’s visionaries have an obligation to lead and they feel it. They’re finding new paths for...